This will be used as our front cover of the CD digipak. When filming the tunnel scenes we decided to take the oppurtunity to take this photo. This way the front cover relates to the music video. On the top of the tunnel was a train rack but we made sure we was from far distance for our own safety. This is a reason why we only took a few. The idea behind this image is that we want it to portray desperation and loss of control. As this area is desserted we want it it to illustrate the character's aloneness and loss of control. We also found that it created a very attractive appeareance whilst staying simple, like existing Pendulum covers. On photoshop we slightly darkened down the image to create a more eery and mysterious appearance. We also added a roughened effect down the sides to make it look more authentic and rugged. It is quirky and modern, reflecting the target audience. All we need to add is Pendulum and Watercolour to make it obvious it is a CD cover. These will only be in a small font in order to not take emphasis away from the image. 
This is one of the many images we took for the back cover of the CD digipak. Stereotypically, our target audience is associated with smoking and alcohol. This is why we thought having Pad (the main character in our music video) picture with a cigarette would be current and interesting. The problem with this photo is that it is portrait. We then realised, for a CD digipak it needs to be landscape. Also I do not like Pad's facial expression in this photo as he looks uncomfortable which is also shown by his awkward hand position. For this reason we will not be using this image.
I really like this image because the cigarette is prominent but there is still focus on Pad. Pad looks a lot more comfortable in this picture. His serious pose relates to the song and our music video as they are quite dramatic and angry. Also this photo is landscape which is ideal for a back cover. However, I think the cigarette could be even closer which would really exaggerate it.
This is my favourite image and therefore will be used as the back cover of the CD digipak. The cigarette is a lot more prominent in this picture than the above image which is very important. The main reason why we chose this image is because of the smoke. No other image shows the smoke this clearly. I think it creates a professional and classy appearance. Also it slightly covers Pad's face but there is still emphasis on him. The image is a low angle which makes Pad appear powerful. This is a contrast to his weak and vulnerable side shown in our music video. However the cigarette is larger than his actual face and is therefore the most dominant out of the two. This shows how cigarettes and harmful things have took control over him and eventually beats him. He has completely lost control over himself. In photoshop, we are going to decrease the saturation and make it a black and white image. This will make the smoke stand out even more. It will also create a classy and professional appearance. Then we will have to add conventions such as song titles, production company names, company logos and a barcode. This will make the back cover more realistic.
The band Pendulum is not featured in out music video, front cover or back cover of the CD case. This is a common convention of the drum&bass genre. However, it is still important to promote the band. We want to advertise in the digipak and advert how good Pendulum are at performing live. This therefore promotes gigs and tours aswell as CD's. A picture of them enables you to relate to them, especially in the picture above as it is taken at one of their gigs. The band are dominant in the picture as they are close up and the fans are so small that you can see hundreds. This shows how popular they and their music are. The middle band member is doing a powerful pose which again emphasises dominance and importance. It's a great perspective shot that gives you a real insight to their concerts. It illustrates vibrance and loudness which attracts you and makes you want to see them. We also really liked the signature in the bottom right hand corner as it portrays a professional appearance. It also emphasises the fact that they are famous. We will be using this picture in the inside of the CD case. It will be on a black background so it blends in and so the colour theme is maintained. Underneath will be a few short, blunt reviews from existing music magazines such as NME and Kerrang. This will attract the target audience as Pendulum are receiving good reviews by professionals. One review will relate to the picture by mentioning how good they are live. For example an idea is 'Great music.. even better live!'. We will use a white font to clearly stand out on the black background. It will also be in capital letters to make it bold and important.
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