Analysing existing CD covers

When brainstorming about ideas for our own CD digipak, we thought it would be a good to analyse the artist that made our song, 'Pendulum'. This is because it is important to follow conventions of the drum&bass genre. Also the target audience have actually bought these CD's so it important to recognise what attracts them to the product. Below is an example of one of Pendulum's CD digipak.

The first most noticable thing about this digipak is that it is fairly simple. On the front cover only one image is used and therefore is the main focus. It is even bolder than the actual bands name. The same image is used on the back cover but with a decreased opacity to make the song titles stand out. Bright colours, mainly blue and red are used on the front cover to create vibrant and attractive appearance. The combition if colours portrays a loud, techno appearance which relates to their music and live performances. Another significant thing to mention is that the actual band, Pendulum is not featured in the digipak. This is a common covention with the drum&bass genre. This digipak is fairly simple but still effective. The target audience is not attracted to large advertisments and a complex front cover. They are not interested if famous people are used to promote it. The target audience is very passionate about music so the reason they will be buying the CD will not be fully focused on the front cover, but because they are a fan of Pendulum and follow their music. The front cover is also very simple, just outlining the songs. Another important thing to notice is the information in small print, the company logos and the barcode. Conventions like this will make our back cover appear more realistic. The above images have show that there is a clear theme running through the digipak as the same image is used throughout. This creates a proffessional appearance.