Audience Feedback

Our questionnaire included open ended questions which is why we found it easier for the questions to be on paper, rather than on a blog. Questions were mainly based around opinions and improvements. We gave our questionnaire to 18 late teenagers, both female and male, our target audience. The majority of people were females. This was intended because we felt that females would sympathise more with the character and they would like the story more. Our main worry with our music video was that we were concerned viewers wouldn't understand the story. It was very hard illustrating the story without making the twist obvious. Results from our questionnaire showed that the majority of people understood it. This reassured us that our story wasn't too confusing. However, responses suggested to us that it would be clearer if we included more footage of the ex boyfriend. One person said "when the girl and boy walk past the main character, it wasn't clear the boy and girl were a couple." Perhaps we should have put more emphasis on them and included shots of the couple being flirty. As the ex boyfriend is only featured for a few seconds, it doesn't portray him as a significant character, where in fact he is very important. In the questionnaire we asked 'what do you particularly like the most about the music video?' Responses included the different effects, for example slow motion sequences and then the very fast paced sections. One person said "the music really went in time with the clips". This was a long and tedious task so we were glad people commented on it. When the music was slow we used a slow motion effect and when the music fastened up we increased the speed of the shot. People also commented on the transitions between the shots "which made the music video flow". A lot of people expressed how they liked the variation of shots as it maintained their attention and was very interesting to watch. Somebody said "the use of shakey and point of view shots really illustrated how the character was on drugs". This comment was very significant to us because we wanted to portray the use of drugs and alcohol in order to make the viewer feel engaged. The use of point of view shots enabled the audience to be more involved and sympathise with the character. In our questionnaire we did not recieve any negative comments. The only thing outlined was how the story is a bit confusing but we believe due to having a late teens target audience, the majority of them will understand it. Another person mentioned how the characters death comes around a bit too quickly. Obviously it was hard as we had to fit everything into a short time. We had to illustrate from the start of him being dumped which leads to his death at the end. Perhaps we should have made the death scene a bit longer so it wasn't abnormal to the viewers. Our questionnaire also included questions about promo things including our CD digipak and magazine advertisement. The most thing that was important to us was that we wanted the promo things to relate to the music video. One person outlined that they like "the way the colours run through the two pieces and also to the music video". We darkened down a lot of the music video so the majority of colours were dull and blunt colours including black and greys. It is made apparent in the promo pieces that their colours are also very dark, mainly black. Black is a very blunt colour that stands out and other colours on top of it contrasts. It is very important for promo pieces to stand out as they are advertising the prdocut and need to be eyecatching. Another person mentioned "the pieces look very realistic and professional". We did this by using conventions such as barcodes, small print, logos, reviews etc. We asked "if you saw these promo pieces, would it make you buy the single?" Out of 18 people, 15 people said yes which is a large pecentage over the amount of people. We had a lot of different responses to what would attract them including the band name 'Pendulum', the images, bold text and reviews.