The music video opens with a phone recieving a text. When the phone vibrates it is perfectly in time with the beat. The music starts when the text is opened. An extreme close-up shows 'sorry I can't do this anymore' by 'Alex'. Only after 5 seconds, we are immediately introduced to the main character with a pan upwards. It shows his upset and gutted emotions. The whole story is revolved around him as we follow him the whole way through. The next few shots show him resorting to alcohol. Alcohol is a convention of the drum and bass genre as the young target audience are associated with it. We used consecutive shots to show the amount of vodka decreasing in a short period of time. However, in between each we show the protaganist drinking which emphasises how much he is drinking. A point of view of looking at the vodka bottle and then dropping it again shows how much he has drank and has actually finished it. Wide shots show the protaganist messing up his room out of anger. These shows have a decreased speed because it relates to the slow pace of the song. There is a close up of him ripping a photo which is significant because the same photo is used later. Showing him leaving a house makes the clips flow because it shows how he gets to one place another. Also using a dip to black tranistion illustrates time moving on. The protaganist is still reading the text as he cannot take it in but is startled when seeing his ex with someone else in a street. The camera was following him but stops when seeing the couple as they are significant. When the couple look over their shoulders we put this in slow motion again to emphasise importance. The music starts to fasten up so the clips do aswell. Out of anger the protaganist hits signs and stands in a middle of a road due to desperation. A cross dissolve between these two continue the flow. A point of view shows his perspective of a car nearly hitting him but he moves out of the way at the last minute. The skakiness creates excitement and shows how scared the character is. Hand-held camera shots are used to following him which is like the audience are following him. These shots show emotions of paranoia and confusion. These lyrics relate to the sequence, 'take me out of here'. A pan dowwards of the protaganist shows his distraught and making a phonecall. A long shot shows the entrance of a new character, a drug dealer. We used a shot reverse shot to illustrate their angry conversation. A close up shows an exchange of drugs which flows into a point of view of lining up drugs by a cross dissolve. A zoom in creates a white blurr which relates to his state of mind due to drugs. An establishing shot introduces a new location. The next few shots of him throwing things are quickened up to show his anger and again make it look interesting. A close up of a bottle smashing shows graffiti on the wall 'Jay is gay'. Slow motion makes the shot longer. The audience will see the graffiti but not take notice of it. It will then relate to later in the story. Another point of view shot shows the protaganist on top of a bridge, illustrating another close to death experience. The watch illustrates time going past quickly as this music video contains a series of events in one day. Therefore clips from now on are in the dark. The point of view shots show bright lights mainly from cars which portrays confusion of the main character and not knowing where he is. This confusion is aided by the use of drugs. The large fire is prominent due to the dark. He burns presents and belongings from his ex. 'Feed the fire' lyrics relate to this sequence. The character falls infront of the character, again another near death moment. The blurriness zooming out to a clear point of view shot illustrates the start of the turning point. He then rubs away drugs and throwing alcohol into the bin. As the alcohol starts to be poured away the music starts to slow down again. There is a transition from the poured liquid to running taps in a bath. An over the shoulder shot of the character looking into the mirror shows him removing his clothes and looking distraught and fed up. A close up is used to show him sending the text he received earlier back to his ex. 'sorry I can't do this anymore..' which will make the audience curious. There is then a pan upwards showing blood on his wrists. The photo that he ripped earlier is dropped in slow motion. It is then revealed that in fact that 'Alex' was a boy and therefore they are a homosexual couple. We included a flashback of the street sequence in an extremely slow speed. The brightness emphasises it is a flashback. Again we show a short shot of the photo just to make it clear the boy walking in the street in the same person in the photo. The last shot is a slow zoom outwards showing the protaganist dead in the bath as the music gradually dissolves.
No comments:
Post a Comment