Magazine advertisement

We wanted to create a theme running through the CD digipak and magazine advertisement. This is why we used two of the images from the digipak in the advertisement. Our largest image is the one that is used as the frontcover of the CD. If a target audience sees this they will then relate it to the CD they see in the shop and therefore identify it is 'watercolour' by Pendulum. The other image is of Pendulum performing at one of their gigs. This also promotes their tour which is emphasised by the text, 'UK TOUR IN JUNE!'. We considered having this as our main image as it promotes the band. However, our main piece of coursework is the music video so it makes more sense to promote the song rather than the band's tour. Also we believe that the main image is more eyecatching as it involves a combination of colours including, golds, dark greens and dark blues. We wanted to maintain the colour scheme throughout so the main colour we used for the text was white. Another reason for this is because it stands out on the harsh black as it is a complete contrast. The title of the single, 'watercolour' is very important which is why we put it in a slightly gold colour. The release date is in the same colour because again it is very important and relates to the song title. Some of the text are slightly rotated as this creates a more quirky and edgey appearance. It is a lot more appealing and eyecatching than straight text. However, it would look strange if we rotated all of the text which is why some are straight. There is a balance between the two. We added conventions to our magazine advertisement including the name of the band, the name of the single and a website. Another convention is reviews and star ratings from a critics. This not only makes the magazine look realistic but also promotes the band and single. When the target audience reads that a professional is giving praise, it will give them the confidence to buy it. We included a combination of reviews praising the single and actual band. One review says 'definitely worth seeing live' which relates to the picture of the band with text illustrating their UK tour. We used a different text for the reviews to clearly seperate it from the other text. Another theme that follows the digipak is that this advert is again simple but effective. It outlines the most important things and gets the message across to the target audience. As we have emphasised before, the target audience are not very concerned with large advertising and marketing. They are very passionate about music so their main concern is the song and band. We put Pendulum in a very large font because the target audience are attracted the band's music itself. They are a popular band with many followers. A band's name works the same way as other products due to brand identity. For example when a young teenage girl buys makeup, most of them will look for a brand such as Maybelline or Rimmel as they are familiar with it and it signals quality due to a good reputation. In the same way, when a fan of drum&bass or Pendulum sees a Pendulum single they will solely buy it because of the name. However, the advertisment still needs to be eyecatching, professional looking and effective which we feel we have illustrated through our combination of colours and images. It is very simple but memorable.