Analysis of moodboard

A moodboard is a collection of photos or words that represent something. In this instance, the moodboard represents things I associate with my music video. The colour scheme of the moodboard is mainly dull black and greys which you associate with misery. This reflects my music video as it is a sad story and therefore we will use similar colours. There is a picture of a phone which is highly significant as my music video starts and ends with a text message. There are various pictures of alcohol including bottles of jacques and whisky. This is because in distraught the main character turns to drink. The song we are using is watercolour by pendulum which is a drum and bass, house song. The young target audience are sterotypically associated with alcohol and drugs. This is why I used pictures of alchololic drinks. There are also a few pictures where people don't look fully in control like they are on drugs which again represents the target audience for house music and drugs will be involved in my music video. Another stereotype is that the target audience usually have large and bold tatoos. This is represented by the man in the far bottom right hand corner of the moodboard. There are pieces of clothing such as a denim shirt and pair of converse. Our main character will be wearing similar clothes to these as they are modern, fashionable and familiar to the target audience. The dark picture with the person in smoke respresents that we want to do a lot of our filming at nighttime. I think this will be more dramtatic and fit in with the miserable story line. There is a small picture of a speaker which conveys loud, upbeat music. Our song is very fast paced and hectic. I have smeared the white parts of the page with red to represent blood. Blood is involved in the twist of the dramatic ending of my music video.