Tuesday, 14 September 2010

General analysis of music video #1

Buddy Holly by Weezer

Story: It is a simple story because the target audiencee is more focused on that Weezer are appearing in and episode of 'Happy Days'. There is no need for a complex story.

Setting: There is only one setting used which is Arnolds bar featured in Happy Days. This reflects the simple story and it is easy and time-saving to produce. This relates to the technical aspect of finding it much easier to combine old and new footage.

Characters: The main characters are the band, Weezer. They are the selling point and the audience expects to see them. We also see familiar characters from Happy Days to make it clear that it is an episode from happy days. There are extras including people dancing and watching the performance, representing the fans. This also makes the sitaution seem more realistic.

Costume: The characters are wearing old 70s clothing which resembles Happy Days and the period. Again the relationship between too makes everything seem realistic.

Lyrics: The plot does not follow the lyrics at all. However, this does not matter because the Happy Days episode is selling the band's image. The audience does not focus on the lyrics, instead interest is aimed towards the actual band and Happy Days episode.

Special effects: The video shows a current band, Weezer appearing in an episode of 'Happy Days' which was a 70's series. This is a skillful process of combining new and old footage so you cannot tell that Weezer actually didn't appear in Happy Days. Again the music video appears very realistic.

Camera angles: Close ups show members of the band which the audience is interested in. It shows their facial expressions, emotions and ofcourse they are very attractive to look at. There are a lot of close ups of characters from Happy Days which the audience will be familiar with. Wide shots show the band, happy days characters and crowd which establishes the setting and atmosphere.

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