The Scientist by Coldplay
Story: There is a clear narrative told in reverse. It is a slow, dull song so the plot makes it interesting. It also allows the audience to see Chris Martin, the lead singer of Coldplay and enables him to be portrayed as 'the hero'.
Setting: There are multiple locations, mostly outdoor. Again as the song is very slow, different locations makes the video more interesting to watch. It also enables the audience to follow the story.
Characters: The main character is Chris Martin, frontman of Coldplay. He is very well-known so he sells the band. If the main character was another member of Coldplay, the target audience probably wouldn't recognise them. A girlfriend is used because it's a love story. The target audience largely consists of women so they will like the concept of a love story.
Costume: Clothes are standard, plain, modern and dull colours which relates to the band and story. It wouldn't work if they wore bright, fun clothes as they respresent happiness and joy. The song is sad and miserable which is represented through dull grey and black clothes.
Lyrics: The lyrics are sad, slow and based on a love story. This relates to the mood of the song and the music video.
Special Effects: The whole music video is shot in reverse, meaning that Chris Martin had to sing the song backwards. This is a clever and difficult process as the actual video shows Chris Martin singing the song normal but everything else is in reverse. This effect makes the video interesting to watch as you want to see what happens at the end. It also fits in with the slow paced song.
Camera Angles: A lot of close ups are used to show the character's emotion. This is very important because a love story involves a lot of emotion. Editing is slow due to the slow pace of the song.
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