Smack my bitch up by Prodigy
Story: Unlike many dance videos it has a clear narrative which builds up to a twist at the end. The basic narrative is following a young person throughout a day/night of their life. A twist makes the video more memorable and very unique.
Setting: Locations include Soho, clubs, an appartment. These locations fit the genre as the target audience go to these places and does these type of activities. It is nightime which relates to a young teenager as the enjoy night social life. Sterotypically, most teenagers are in bed for most of the day and then go out at night.
Characters: Like many dance videos, the band doesn't appear in the video. However, Prodigy normally does but not in this video. The audience thinks it's a man the whole time but the twist is that it is actually a woman. This makes it acceptable about domestic violence referring to 'smack my bitch up'.
Lyrics: Lyrics are minimal which is common for dance songs. The audience is more interested in the actual beat and tune rather than if there is any lyrics. Lyrics include the name of the song 'smack my bitch up' which has a slight link to the narrative.
Special Effects: Special effects are minimal but again this is not important to the target audience. Special effects have to be used to express drunkeness because we can't see the character. This includes blurred and spinning shots.
Camera Angles: Point of view shots are vital in this music video. Firstly, to hide the character as that is the twist which we only find out at the end. The second reason is because it makes it fast, hectic and dynamic. This fits the song and genre.
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