Detailed music video analysis

OK GO - "This too shall pass"
The music video seems to be one long continuous unbroken shot, similar to the famous sequence from Goodfellas. However, they used special effects in order to edit the video. It is cleverly constructed so that you can't notice that it is not one shot. The video is a sequence of connected tricks that leads to the band members being covered in paint. It resembles the game 'mouse trap' as one thing triggers another thing and this process repeats. There is one location and only use of the 4 band members. The video is cheap to produce but highly effectively. More importantly it is original and memorable. This is significant because a music video can promote the band. This is proven to be correct because it was "here it goes again" that made OK GO famous.




OK GO - "Here it goes again"
The video was first posted on the internet and it was only after that OK GO became popular. This video shows the band doing a dance routine on 8 treadmills. It is one long continuous shot which means there would have to be a lot of training beforehand because they can only film it in one take. Even though it is only one shot, it is highly interesting to watch because the routine is difficult and original. Again it was cheap to produce but involved a lot of imagination and therefore is memorable and unique. Only the 4 band members are in the video which the audience expects due to all of their other videos. They are wearing old fashioned, bright coloured clothing such as red jeans. These clothes stand out and therefore make the band members prominent. The vibrant colours relate to their fun and interesting image which their music videos are influenced by.




OK GO - "White Knuckles"
This is typical of an OK GO music video as it is one long continuous shot. The video involves the band members doing a difficult rountine with dogs doing impressive tricks and using obstacles. This means that a lot of time would have to be put in beforehand as they can only film the video in one take. This includes a lot of dog training, patience and perfect timing. You can see the band's concentration and determination from their facial expressions. Only 4 band members are used which is a continuous theme for OK GO so the audience expects this. At the start of the video a caption says 'OK GO WITH FRIENDS'. This makes the audience curious but then it is made apparent friends refer to the dogs once they enter. All band members are in white clothing which relates to the song title. Also it makes them stand out infront of the blue background. As all the band members look the same, emphasis is maintained on the dog's impressive routine. One location is used but the video is so interesting that it doesn't matter. Also it means that the video is cheap to produce but nevertheless there is a lot of imagination and time put into making this music video. This is portrayed through there highly original and memorable music video.