Friday, 24 September 2010
Detailed music video analysis
OK GO - "This too shall pass"
The music video seems to be one long continuous unbroken shot, similar to the famous sequence from Goodfellas. However, they used special effects in order to edit the video. It is cleverly constructed so that you can't notice that it is not one shot. The video is a sequence of connected tricks that leads to the band members being covered in paint. It resembles the game 'mouse trap' as one thing triggers another thing and this process repeats. There is one location and only use of the 4 band members. The video is cheap to produce but highly effectively. More importantly it is original and memorable. This is significant because a music video can promote the band. This is proven to be correct because it was "here it goes again" that made OK GO famous.
OK GO - "Here it goes again"
The video was first posted on the internet and it was only after that OK GO became popular. This video shows the band doing a dance routine on 8 treadmills. It is one long continuous shot which means there would have to be a lot of training beforehand because they can only film it in one take. Even though it is only one shot, it is highly interesting to watch because the routine is difficult and original. Again it was cheap to produce but involved a lot of imagination and therefore is memorable and unique. Only the 4 band members are in the video which the audience expects due to all of their other videos. They are wearing old fashioned, bright coloured clothing such as red jeans. These clothes stand out and therefore make the band members prominent. The vibrant colours relate to their fun and interesting image which their music videos are influenced by.
OK GO - "White Knuckles"
This is typical of an OK GO music video as it is one long continuous shot. The video involves the band members doing a difficult rountine with dogs doing impressive tricks and using obstacles. This means that a lot of time would have to be put in beforehand as they can only film the video in one take. This includes a lot of dog training, patience and perfect timing. You can see the band's concentration and determination from their facial expressions. Only 4 band members are used which is a continuous theme for OK GO so the audience expects this. At the start of the video a caption says 'OK GO WITH FRIENDS'. This makes the audience curious but then it is made apparent friends refer to the dogs once they enter. All band members are in white clothing which relates to the song title. Also it makes them stand out infront of the blue background. As all the band members look the same, emphasis is maintained on the dog's impressive routine. One location is used but the video is so interesting that it doesn't matter. Also it means that the video is cheap to produce but nevertheless there is a lot of imagination and time put into making this music video. This is portrayed through there highly original and memorable music video.
Music Video Analysis
"We used to wait" by Arcade Fire
This music video is converged with the internet/web2.0. You visit this website www.thewildernessdowntown.com where you type in your childhood's address. The video shows one of the band members running for the entire duration of the song. Using google images, photos from the typed address appear. This takes the focus away from the band member because the audience is overwhelmed by the google images. Towards the end of the music video you have a chance to write a personal message/postcard to your home address. This clever, technical process makes the music video unique and very memorable. Word of mouth about the street images makes people intrigued so therefore they visit the website. This means more people are listening to Arcade Fire's song and therefore the music video is successful in selling the band and song.
Thursday, 23 September 2010
Analysis of moodboard
A moodboard is a collection of photos or words that represent something. In this instance, the moodboard represents things I associate with my music video. The colour scheme of the moodboard is mainly dull black and greys which you associate with misery. This reflects my music video as it is a sad story and therefore we will use similar colours. There is a picture of a phone which is highly significant as my music video starts and ends with a text message. There are various pictures of alcohol including bottles of jacques and whisky. This is because in distraught the main character turns to drink. The song we are using is watercolour by pendulum which is a drum and bass, house song. The young target audience are sterotypically associated with alcohol and drugs. This is why I used pictures of alchololic drinks. There are also a few pictures where people don't look fully in control like they are on drugs which again represents the target audience for house music and drugs will be involved in my music video. Another stereotype is that the target audience usually have large and bold tatoos. This is represented by the man in the far bottom right hand corner of the moodboard. There are pieces of clothing such as a denim shirt and pair of converse. Our main character will be wearing similar clothes to these as they are modern, fashionable and familiar to the target audience. The dark picture with the person in smoke respresents that we want to do a lot of our filming at nighttime. I think this will be more dramtatic and fit in with the miserable story line. There is a small picture of a speaker which conveys loud, upbeat music. Our song is very fast paced and hectic. I have smeared the white parts of the page with red to represent blood. Blood is involved in the twist of the dramatic ending of my music video.
Sunday, 19 September 2010
Saturday, 18 September 2010
Coursework option
After analysing both teaser trailers and music videos, my group decided we wanted to create a music video. We thought the most easiest to create and popular genre of a trailer would be a horror. Therefore we found that it would be very hard to make a trailer original and memorable as so many other groups would be doing the same. We decided to do a music video for the song 'watercolour' by 'Pendulum' which fits into the music genre of drum&bass. We thought that this would be a very unique idea which hopefully will be memorable.
Friday, 17 September 2010
Detailed analysis of a film trailer
Pan's Labrynth
Firstly, the caption for the company fades onto the screen and fades away, only lasting a few seconds. The slow, eery music starts straight away. The tone and sound of the music already illustrates to the audience that this film is going to be mysterious and fantasy. There are 4/5 shots that only last a second each. These are setting the story and creating atmosphere. It is important to note that they are not telling the story because that will ruin the mystery and then there will be no point in actually going to see the film. It keeps the audience hooked and interested. Already there is another caption. 'what happens'. This blunt caption is thoughtful and again creating a mystery. It is shown in a white font on a blue background. It is a typical convention for scary film trailers to use captions as it is exciting and involves the audience. The same slow paced music is still used. The shot then fades into the next shot which is followed by numerous short shots again. The 3rd and 4th caption follow the same font and background as the previous captions. Putting all of the captions together actually says 'what happens when make believe believes it's real?' This would be very confusing and mysterious to the audience. However, this is the point to make the audience carry on watching to find out what is going on. There is a much longer shot than previous shots which indicates that something is going to happen. Nothing happens then all of a sudden there is a scary creature jumping onto the screen. The audience identifies this would happen because it is a typical convention of a film trailer. The music fastens up and the editing is quicker making the sequence of events dramatic and exciting. The director cuts shots bluntly as it fits in with the fast hectic pace. There is a repition of shots fading, then cuts, then fade. This shows different locations and characters. There is a long fade from the final shot to the final caption which is the title of the film. It is highly likely that the last thing you see will be the thing you remember the most. This is very significant because the whole purpose of this trailer is to sell the film. Therefore it is highly important for the film's name to be memorable. This is then followed by quotes, release date and the website. Quotes indicate to the audience whether it is worth going to see and if it had good reviews. The background is different to the other captions which clearly distinguishes the seperation between the trailer and credits. The music gently fades away.
Firstly, the caption for the company fades onto the screen and fades away, only lasting a few seconds. The slow, eery music starts straight away. The tone and sound of the music already illustrates to the audience that this film is going to be mysterious and fantasy. There are 4/5 shots that only last a second each. These are setting the story and creating atmosphere. It is important to note that they are not telling the story because that will ruin the mystery and then there will be no point in actually going to see the film. It keeps the audience hooked and interested. Already there is another caption. 'what happens'. This blunt caption is thoughtful and again creating a mystery. It is shown in a white font on a blue background. It is a typical convention for scary film trailers to use captions as it is exciting and involves the audience. The same slow paced music is still used. The shot then fades into the next shot which is followed by numerous short shots again. The 3rd and 4th caption follow the same font and background as the previous captions. Putting all of the captions together actually says 'what happens when make believe believes it's real?' This would be very confusing and mysterious to the audience. However, this is the point to make the audience carry on watching to find out what is going on. There is a much longer shot than previous shots which indicates that something is going to happen. Nothing happens then all of a sudden there is a scary creature jumping onto the screen. The audience identifies this would happen because it is a typical convention of a film trailer. The music fastens up and the editing is quicker making the sequence of events dramatic and exciting. The director cuts shots bluntly as it fits in with the fast hectic pace. There is a repition of shots fading, then cuts, then fade. This shows different locations and characters. There is a long fade from the final shot to the final caption which is the title of the film. It is highly likely that the last thing you see will be the thing you remember the most. This is very significant because the whole purpose of this trailer is to sell the film. Therefore it is highly important for the film's name to be memorable. This is then followed by quotes, release date and the website. Quotes indicate to the audience whether it is worth going to see and if it had good reviews. The background is different to the other captions which clearly distinguishes the seperation between the trailer and credits. The music gently fades away.
General analysis of music video #3
Smack my bitch up by Prodigy
Story: Unlike many dance videos it has a clear narrative which builds up to a twist at the end. The basic narrative is following a young person throughout a day/night of their life. A twist makes the video more memorable and very unique.
Setting: Locations include Soho, clubs, an appartment. These locations fit the genre as the target audience go to these places and does these type of activities. It is nightime which relates to a young teenager as the enjoy night social life. Sterotypically, most teenagers are in bed for most of the day and then go out at night.
Characters: Like many dance videos, the band doesn't appear in the video. However, Prodigy normally does but not in this video. The audience thinks it's a man the whole time but the twist is that it is actually a woman. This makes it acceptable about domestic violence referring to 'smack my bitch up'.
Lyrics: Lyrics are minimal which is common for dance songs. The audience is more interested in the actual beat and tune rather than if there is any lyrics. Lyrics include the name of the song 'smack my bitch up' which has a slight link to the narrative.
Special Effects: Special effects are minimal but again this is not important to the target audience. Special effects have to be used to express drunkeness because we can't see the character. This includes blurred and spinning shots.
Camera Angles: Point of view shots are vital in this music video. Firstly, to hide the character as that is the twist which we only find out at the end. The second reason is because it makes it fast, hectic and dynamic. This fits the song and genre.
Story: Unlike many dance videos it has a clear narrative which builds up to a twist at the end. The basic narrative is following a young person throughout a day/night of their life. A twist makes the video more memorable and very unique.
Setting: Locations include Soho, clubs, an appartment. These locations fit the genre as the target audience go to these places and does these type of activities. It is nightime which relates to a young teenager as the enjoy night social life. Sterotypically, most teenagers are in bed for most of the day and then go out at night.
Characters: Like many dance videos, the band doesn't appear in the video. However, Prodigy normally does but not in this video. The audience thinks it's a man the whole time but the twist is that it is actually a woman. This makes it acceptable about domestic violence referring to 'smack my bitch up'.
Lyrics: Lyrics are minimal which is common for dance songs. The audience is more interested in the actual beat and tune rather than if there is any lyrics. Lyrics include the name of the song 'smack my bitch up' which has a slight link to the narrative.
Special Effects: Special effects are minimal but again this is not important to the target audience. Special effects have to be used to express drunkeness because we can't see the character. This includes blurred and spinning shots.
Camera Angles: Point of view shots are vital in this music video. Firstly, to hide the character as that is the twist which we only find out at the end. The second reason is because it makes it fast, hectic and dynamic. This fits the song and genre.
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